Lessons from the 2013 Cuccinelli Race

Exit Polling Analysis for 2013 VA Governor’s Race Summary For Republicans, a focus on the economy, Obamacare, positive messaging, strong fundraising, a strong campaign and avoidance of extremist labels seems to be a good move forward. The unmarried demographic, in particular females, also require careful attention. Other parties have major lessons to be learned here … Read more

Why Campaign Messaging May Soon Matter Even More

This article will argue that messaging may become more relevant in politics over time and soon. Get Out the Vote: How to Increase Voter Turnout by Gerber et al is a well written and known book in campaign work. Among many bits of great knowledge the book contains is the fact that statistical work shows that messaging … Read more