Lessons from the 2013 Cuccinelli Race

Exit Polling Analysis for 2013 VA Governor’s Race Summary For Republicans, a focus on the economy, Obamacare, positive messaging, strong fundraising, a strong campaign and avoidance of extremist labels seems to be a good move forward. The unmarried demographic, in particular females, also require careful attention. Other parties have major lessons to be learned here … Read more Lessons from the 2013 Cuccinelli Race

Why Campaign Messaging May Soon Matter Even More

This article will argue that messaging may become more relevant in politics over time and soon. Get Out the Vote: How to Increase Voter Turnout by Gerber et al is a well written and known book in campaign work. Among many bits of great knowledge the book contains is the fact that statistical work shows that messaging … Read more Why Campaign Messaging May Soon Matter Even More