Selective GOTV Tactics

When you use phones during a campaign GOTV effort you may engage in three types of phone calls. Push-polls are polls which use leading questions to intentionally get people to answer a certain way. These are used for the same reason as another technique, called advo GOTV or advocacy. The intent in both of these … Read more Selective GOTV Tactics

Why Campaign Messaging May Soon Matter Even More

This article will argue that messaging may become more relevant in politics over time and soon. Get Out the Vote: How to Increase Voter Turnout by Gerber et al is a well written and known book in campaign work. Among many bits of great knowledge the book contains is the fact that statistical work shows that messaging … Read more Why Campaign Messaging May Soon Matter Even More