favorability

Selective GOTV Tactics

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When you use phones during a campaign GOTV effort you may engage in three types of phone calls. Push-polls are polls which use leading questions to intentionally get people to answer a certain way. These are used for the same reason as another technique, called advo GOTV or advocacy. The intent in both of these … Read more

Why Campaign Messaging May Soon Matter Even More

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This article will argue that messaging may become more relevant in politics over time and soon. Get Out the Vote: How to Increase Voter Turnout by Gerber et al is a well written and known book in campaign work. Among many bits of great knowledge the book contains is the fact that statistical work shows that messaging … Read more