Why Campaign Messaging May Soon Matter Even More

This article will argue that messaging may become more relevant in politics over time and soon. Get Out the Vote: How to Increase Voter Turnout by Gerber et al is a well written and known book in campaign work. Among many bits of great knowledge the book contains is the fact that statistical work shows that messaging … Read more

Finding People – Political Marketing Research Techniques

1) Google the person. Include relevant state, if possible. White Pages is a great tool 2) Reverse phone number look up at 411.com 3) Candidate info can be found in FEC filings at fec.gov. Go to the “finance disclosure portal” then “candidate and committee viewer” then search. 4) Consultants and other actors often have personally … Read more