Benefits of Cognitive Dissonance
• John Vandivier
Cognitive dissonance is a state of discomfort or stress resulting from an individual holding some combination of conflicting cognition and behaviors. Cognition refers to attitudes, values, beliefs, and so on. (Definition source 1 and source 2.)
Leon Festinger originated the theory of cognitive dissonance in the 1950s. Basically, the theory states can be summed up by what is called the principle of cognitive consistency. This principle holds that people have an incentive to reduce their own cognitive dissonance.
Here's my point: It's good to reduce people's cognitive dissonance! People often through around the term cognitive dissonance in amateur fashion, perhaps saying something like, \"That's your cognitive dissonance talking.\" This is often meant in a near accusitory fashion, but a serious reflection on the meaning of cognitive dissonance reveals that this is in fact a good thing because the alternative would be to have no problem maintaining contradicting views or behaviors. That state of affairs is called hypocrisy or irrationality and it is universally accepted as a bad thing.When we are faced with new information which seems to contradict our prior information, we experience cognitive dissonance. It is important to remember that the new information doesn't need to contradict an individual's prior information or belief state, it merely needs to seem to contradict that prior state prima facie.In short there are three possible outcomes from a bout of cognitive dissonance:
- On further reflection, there is no contradiction.On further reflection, there is a contradiction.
- And the older belief is preferred.And the newer belief is preferred.