Political Campaign Aptitude Test

When discussing a media buy, what does the acronym “GRP” mean?

How is GRP calculated?

What is the difference between a 529 and a “Super PAC”?

What is the difference between a “press advisory” and a “press release”?

Write a tweet for the client’s account to post based on the following statement:

INDIANAPOLIS (November 10, 2011) – Indiana State Treasurer Richard Smith, US Senate Candidate running against 35 year incumbent Senator Dick Lugar in the 2012 Republican Primary, was endorsed by the FreedomWorks organization, whose chairman is former Republican Congressman and US House Majority Leader Dick Armey (R-TX).

“I am grateful to receive the endorsement and support of FreedomWorks PAC in my efforts to unseat 6 term incumbent Senator Dick Lugar,” explained Treasurer Smith. “For over 25 years, FreedomWorks has been leading the grassroots charge with hundreds of thousands of volunteers across the country advocating the need for lower taxes and less government, which is critically needed in today’s economic climate and current Washington, DC, culture.”

The full release from FreedomWorks can be found on the campaign website here: http://bit.ly/R523sj

Create a title for the following press release.

FOR IMMEDIATE RELEASE
CONTACT: Tyler Harber

202-494-3227

tyler@hardenglobal.com

Portland, ME – Republican Scott Smith, a southern Maine small businessman running for U.S. Senate, called on Senator Olympia Snowe to resign after the Department of Justice announced that it had joined a lawsuit against Snowe’s husband after a federal investigation revealed that he had been defrauding the government of taxpayer funded financial aid through his company Education Management Corporation (EDMC).

“Senator Snowe has directly benefited from the defrauding of taxpayers, pocketing millions of dollars – millions of our hard earned tax dollars.  She became a millionaire with our money,” said Smith.

According to a recent report in the Politico, Snowe and her husband have earned assets between $6 million and $30 million from EDMC over the last 12 years.  The same report noted that Snowe refused to comment about the suit.

A candidate-spoken disclaimer is required on which of the following?

What information should be printed on the invitation?

 Considerations

For a town hall event to take place on Monday, July 11th 2013.

24 hours design

2 days edit/finalize/signoff

12 hours list work

Robocall reminder day before event and day of event

2 business days imprint and sort

Deadline to begin design 5p today

24 hours delivery from mail house to local post offices

2 days to deliver from local post offices to voter mail boxes

Mail to arrive to attendees one week before event

Herman Cain has hired our firm to conduct crisis management messaging. Compose 3 talking points for the given candidate relevant to the given crisis.

During Herman Cain’s tenure as the head of the National Restaurant Association in the 1990s, at least two female employees complained to colleagues and senior association officials about inappropriate behavior by Cain, ultimately leaving their jobs at the trade group, multiple sources confirm to POLITICO.

The women complained of sexually suggestive behavior by Cain that made them angry and uncomfortable, the sources said, and they signed agreements with the restaurant group that gave them financial payouts to leave the association. The agreements also included language that bars the women from talking about their departures.

Select the best definition of the word “Consume”

What should appear in a financial disclaimer of a federal campaign?

A man on a diet is losing four-tenths of a kilogram each day.  How many days will it take him to lose 3.2 kilograms?

What is the average budget of a U.S. Congressional campaign?

In 1-3 sentences describe the job description of a General Consultant.

In 1-3 sentences describe the job description of a Field Manager.

Find 5 incorrectly spelled words in the following press release.

JOHNSON BANKS OVER $230,000 IN Q3,
HAS $334,000 CASH ON HAND

FOR IMMEDIATE RELEASE

CONTACT: Tyler Harber

202-494-3227

tyler@hardenglobal.com

Las Cruces, NM – Greg Johnson, small businesman and conservative Republican candidate, announced today that his campaign will show $334,056.87 cash on hand after collecting $230,440 in the first 12-week spent fundraising.

“Our campaign is gaining momntum every day as Republicans across New Mexico realize that Heather Wilson and John Sanchez not the conservatives they both claim they are, said Johnson.

“While Wilson and Sanchaz fight for who going to take the moderate vote in the primary election, the conservative voters are colescing behind my candidicy, offering there time and resources to help make my campaign a success,” continued Johnson.

“It is clear that true conservative in the race will have the resources necessary to run a competitive race,” concluded Johnson.

Johnson has been called “New Mexico’s GOP Sleeper Candidate” by National Journal and is the only U.S. Senate candidate to be running television ads statewide.

Round 4,326,859 to the nearest ten-thousand.

What date should you begin the process to design a mail invitation that would meet the following deadline and process considerations?

 Considerations

For a town hall event to take place on Monday, July 11th 2013.

24 hours design

2 days edit/finalize/signoff

12 hours list work

Robocall reminder day before event and day of event

2 business days imprint and sort

Deadline to begin design 5p today

24 hours delivery from mail house to local post offices

2 days to deliver from local post offices to voter mail boxes

Mail to arrive to attendees one week before event

In 1-3 sentences describe the job description of a Campaign Manager.

How many times during a campaign for federal office is a FEC form 1 and FEC form 2 filed?

What is the difference between a “voter ID” state and a “voter registration” state?

What is your name?

If the New York Times is considered “traditional media” and the Huffington Post is considered “non-traditional media,” then what is the Politico considered?

Select the sentence with the correct word usage of compliment/complement

In 1-3 sentences describe the job description of a Political Director.

What is the total amount an individual can give to a candidate running for U.S. Senate in the 2012 election?

Write five hundred and twenty-four thousandths as a decimal.